"Come and see me in my office if you want to talk to me about work" he said. So I made an appointment and went to see him. He had a huge office and I felt very small.
"You are starting out and you will be given a lot of tasks to fulfill,” he said. "The first thing is always to do something to the best of your ability. Then the second time you do it, give it that little bit extra". What he was saying was: "Take the initiative; be innovative; be creative. Always go the extra mile."
Source: Karan Bilimoria, founder and chief executive of Cobra Beer, speaking to Sheridan Winn for "Business Life".